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NCRPA Parks and Recreation Business Management Summit
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4/1/2019 to 4/2/2019
When: April 1st and 2nd
9:00 AM
Where: The Laureate Center
401 Laureate Way
Kannapolis, North Carolina  28081
United States
Contact: Matt

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 Parks and Recreation Business Management Summit

Don't miss your chance to attend NCRPA's all new Parks and Recreation Business Management Summit. This two-day summit will feature networking opportunities and educational sessions that focus on best practices and trends in business practices, budgeting, strategic planning, revenue generation, organizational planning, hiring, recruitment, customer service, evaluation and more. We have a great slate of speakers from across the state and country so mark your calendars and save the date, you don't miss out on this great opportunity. Attendees can earn up to 0.8 CEUs (pending approval) for attending.

Sponsored By: 

A Room Block has been reserved at the Holiday Inn Express, reservations can be made by calling the number below. Please tell them this is for the Parks and Recreation Business Summit. 
Address: 2491 Wonder Drive Northeast, Kannapolis, NC 28083
Phone: (704) 743-1080
Room rate is $93 per night


SCHEDULE (Printable Schedule)

Day One - April 1st
9:00am-9:30am - Registration, Coffee and Networking

9:30am-10:45am - Session 1 - Cost Recovery
Roderick Simmons, Director, Asheville Parks and Recreation 
This session will discuss how to apply equity to a cost recovery model. Attendees will discuss the Impact of Allocation Decisions, identify Social Equity, and outline methods of allocation.

11:00am-12:15pm - Session 2 -  Budget Forecast &Alternative Revenue - Thinking Outside The Box
Felicia Brown, Interim Director, Goldsboro Parks and Recreation 
Scott Bernard, Director, Clayton Parks and Recreation 
Ernie Pages, Director,  Kernersville Parks and Recreation 
Participants will received an in depth look at the budget process from beginning to end. Participant will either walk away viewing the process in a new way, feeling like they're not on their own, or some new tricks to get what you need.

12:15pm-1:00pm - Lunch 

1:00pm-2:15pm - Session 3 - Leveraging Resources - A Case Study  

Neal Padgett, President, Garner Chamber of Commerce 
Debbie Dunn, Cultural Arts and Events Manager, Garner Parks and Recreation 
When the idea of bringing Broadway stars to small town North Carolina was first discussed, many people responded that it was not something government does. Fortunately, there were a few people with a different perspective. By looking at the situation from a business point of view, an award-winning performance series was developed and has entertained audiences in Garner for 9 years. This session will discuss the obstacles faced, lessons learned, how changing paradigms and leveraging resources was an effective business decision and has transformed cultural arts in the community.

2:30pm- 3:45pm - Session 4 - Evaluation and Assessment: Shining a Light on Your Recreation Programs 
Dr. Bob Barcelona, Department Chair and Associate Professor 
Dept. of Recreation Management and Policy, University of New Hampshire
Data gathering and analysis is a key part of parks and recreation planning and evaluation efforts. Yet many departments struggle with the time, resources, and expertise in conducting rigorous, systematic program planning and evaluation. This session will help to provide you with a methodology and set of tools for conducting in-house program evaluation efforts, and will give you the language to speak about evaluation with consultants and contractors. The session will also share information and learning from program evaluation efforts in the field.

3:50pm-5:00pm - Round Table Breakout Discussions (not a CEU session)

5:45pm - Networking Social - Logan's Roadhouse ( Adjacent to Hotel) 
2431 Wonder Drive, Kannapolis, NC 28083

Day Two -April 2nd
8:30am-9:00am - Registration, Coffee and Networking

9:00am-10:15am - Session 1 - Park and Recreation Organizational Planning: Finding Your True North
Dr. Bob Barcelona, Department Chair and Associate Professor 
Dept. of Recreation Management and Policy, University of New Hampshire
Every park and recreation director has asked these key planning questions.  Where is our department now?  Where do we want to be in the future?  What are the needs of our stakeholders?  What are the political, economic, cultural, and demographic forces that are impacting our ability to fulfill our mandate?  What are other departments like mine doing well, and what can we learn from them?  If you've asked any of these questions, come join us for a discussion on the planning process.  Take away practical planning strategies, discuss key trends and best practices from park and recreation planning efforts throughout the country, and learn how to answer the questions above to find your department’s true north!    

10:30am-11:45pm - Session 2 - Customer Service: A Walk In The Park
Michael Morrow-Fox, Organizational Effectiveness & Development Manager for the City of Greensboro
Katherine E. Croft, Organizational Effectiveness & Development Supervisor for the City of Greensboro
This session discusses delivering world class customer service from a municipal class budget. Attendees will explore; How do leadership style and bias affect customer service? What essential skills can I teach my employees that will lower defensiveness and increase collaboration with customers? How can a manager create a culture of great customer service? These and other questions will be answered in this energetic, practical, and entertaining program. 

11:45pm-12:15pm - Lunch

12:15pm-1:45pm - Session 3 - Comprehensive and Strategic Planning

Shawna Tillery, Planning & Project Development Division Manager, Greensboro Parks and Recreation
Phil Fleischmann, Deputy Director, Greensboro Parks and Recreation
Jay Tryon, Director, Indian Trail Parks and Recreation
Wyatt Richardson, Director, Leland Parks and Recreation
Panel discussion covering how to implement comprehensive and strategic plans. The panel will identify what has been done in the communities they represent and how these adopted plans benefit their departments. Panelist will discuss the difference between strategic and comprehensive plan; How to implement a strategic plan from a comprehensive plan and share experiences and strategies they used when working on strategic and comprehensive plans

1:45pm- 3:00pm - Session 4 - The Recruiting Game: Research, Recruit, Retain & Repeat

Mitzi Franklin, Senior Human Resources Consultant, Town of Wake Forest
Participants will learn effective recruiting strategies to help recruit and retain quality part time and full time staff. Participants will walk away with the knowledge and skills in the following areas: Recruiting Techniques, Interviewer Skills, and Resume review.


One day Member Price $55 | Student Member Price $35 | Non-Member Price $80
Two day Member Price $100 | Student Member Price $45 | Non-Member Price $155

Refund Policy

Workshop Member Rates Information

NCRPA offers members a discounted rate on most educational workshops.  To receive this rate, you must first log into your membership account and then register for the event.  If you register at the nonmember rate and pay by credit card, we will gladly refund the difference minus a $5 processing fee.  If you need a refund or assistance with any registration please email