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Many park and recreation agencies rely on outside funds to pay for programming and other expenses. This revenue is important, but fundraising campaigns often use unhealthy foods to make a profit. Instead of selling baked goods or candy bars, try one of the ideas below:
Alternatives to unhealthy fundraising fall into three categories: non-food, activity-based, and healthy food.
These could be almost anything, but try to use items that will promote healthy eating or physical activity. You could also include your agency's logo on some of the items and sell them at sporting events.
Here are a variety of activities that can get participants active and outside.
Healthy Food Ideas
Implementing a Fundraising Program
The New York City Department of Health provides the following tips for implementing healthy fundraisers:
In addition to these tips, it is important to consider how the choice of healthy items affects your marketing plan. For example, a replacing unhealthy food in an existing fundraiser with healthy items may require more publicity about the importance of the change compared to starting a new fundraising campaign with healthy items. Let the your knowledge of the community guide those decisions.
If you have completed a healthy fundraiser, let us know how it went, so we can add your tips to the toolkit for other agencies. Then, try one of these projects: