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Marketing and Special Events Summit
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​ Don't miss your chance to attend the Marketing and Special Events Summit. This two-day summit will feature networking opportunities and educational sessions that focus on best practices and trends in marketing and special events. Mark your calendars and don't miss out on this great opportunity.

 Export to Your Calendar 2/20/2018 to 2/21/2018
When: February 20-21, 2018
Where: Chapel Hill Public Library
100 Library Drive
Chapel Hill, North Carolina 
United States
Contact: NCRPA
919-832-5868


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Don't miss your chance to attend the Marketing and Special Events Summit. This two-day summit will feature networking opportunities and educational sessions that focus on best practices and trends in marketing and special events. Mark your calendars and don't miss out on this great opportunity. .08 CEUs available upon approval. 

 

One day Member Price $55 | Student Member Price $35 | Non-Member Price $80
Two day Member Price $100 | Student Member Price $45 | Non-Member Price $155


Rooms are available at the AC Hotel Chapel Hill Downtown for $119.00 a night plus tax. Book by  01/31/18 to guarantee rate! 
Book your group rate for NC Recreation & Park Association Marketing & Special Events Summit

 

Day One Marketing - February 20th

8:30am-9:00am - Registration, Coffee and Networking

9:00am-10:15am - Turn Your Innovative Ideas into Working Solutions, Cary 

10:30am-11:45pm - Using Photos to Tell Your Story, Garner 

11:45pm-12:30pm - Lunch - Included 

12:30pm-1:45pm - The Art of Storytelling, Greensboro 

1:45pm- 3:00pm - Social Media, Tools and Apps to Take Your Marketing To the Next Level, Indian Trail 

3:15pm- 4:15pm - Marketing Swapshop (Not a CEU Session)


5:30pm - Networking Social - Baxter Arcade, 108 N. Graham St. Chapel Hill, NC 27501 - http://www.baxterarcade.com/ 



Day Two Special Events - February 21st

8:30am-9:00am - Registration, Coffee and Networking

9:00am-10:15am - Revamping Your Old Events, Mooresville 

10:30am-11:45pm - Innovative Partnerships and Events, Chapel Hill, Durham 

11:45pm-12:30pm - Lunch - Included 

12:30pm-1:45pm - Special Events: From Risk to Enrichment, Greensboro 

1:45pm- 3:00pm - Sponsorship Development, Chapel Hill, Greensboro, Burlington 

3:15pm- 4:45pm - Special Events Swapshop (Not a CEU Session)



One day Professional Member Price $55 | Student Member Price $35 |  Non-Member Price $80

Two day Professional Member Price $100 | Student Member Price $45 |  Non-Member Price $155

Refund Policy

Thanks to our sponsors:

        
 

 

Schedule with Descriptions - 

Day One Marketing - February 20th


8:30am-9:00am - Registration, Coffee and Networking


9:00am-10:15am -
Turn Your Innovative Ideas into Working Solutions -Jennifer Warner, Cary

The workplace is full of bright ideas that never make it beyond a passing thought or off the to-do list. Learn how to create an environment that fosters innovative idea generation and build processes that result in working solutions through goal setting and project management.


10:30am-11:45pm - Using Photos to Tell Your Story - Rob Smith, Garner

There are numerous stock photo sites on the internet that can help tell a story, but only locally-shot photographs tell your story. In this fast-paced session, we will discuss different techniques to build and improve your photo library to help personalize your marketing efforts.

 

11:45pm-12:30pm - Lunch - Included

 

12:30pm-1:45pm - The Art of Storytelling -  Chamreece Diggs,  Greensboro

A good story can excite, connect, and motivate. When we market our programs, events, and organization, we are trying to do many of these things. In this session, we will examine the art of telling our parks and recreation story and how we can better engage other, non-marketing members in our organization to be better storytellers themselves.

 

1:45pm- 3:00pm - Social Media, Tools and Apps to Take Your Marketing To the Next Level - Katy Keller, Indian Trail

Do you often feel overwhelmed with all the required social media posts, scheduling, getting public engagement, and/or making sure all comments are responded to? What do half of those icons and insights mean on Facebook? Are they even important? Yes, they are! Social Media can be overwhelming, but this session will help you navigate through what you need to know and what tools you need to be using to properly manage your pages and gain engagement.

 

3:15pm- 4:15pm - Marketing Swapshop (Not a CEU Session)

A facilitated discussion on the challenges, success and innovative solutions that marketing professionals in our field are facing on a daily basis.

 

5:30pm - Happy Hour and Networking Social - Downtown Chapel Hill

 

Day Two Special Events - February 21st

 

8:30am-9:00am - Registration, Coffee and Networking

 

9:00am-10:15am - Old Dog New Tricks - Revamping Your Old Events - Allison “Allie” Goode, Mooresville

Come prepared to discuss making old events new again. We’re talking traditional events that have been ongoing for 10 – 50 years and what can be done to breathe new life into them. Identify areas for improvement, develop a plan and connect with your consumer.

 

10:30am-11:45pm - Innovative Partnerships and Events - Amanda Fletcher, Chapel Hill, Alex Rike, Chapel Hill Downtown Partnership, Rukea Womack,  Durham

Creating innovative events is no easy task. Hear from three event professionals who have managed to pull off innovative and award-winning events through creative and effective partnerships. Bring questions as this session will focus on audience questions and participation.  

 

11:45pm-12:30pm - Lunch - Included

 

12:30pm-1:45pm - Special Events: From Risk to Enrichment - Josh Sherick and Kendrick Mayes,  Greensboro
When planned and executed properly, special events can provide incredible enrichment and engagement opportunities for municipal parks and recreation departments.  This session will guide the audience through many pieces of the Special Event management process, advancing the notion that events are more risk than reward.  We will explore the various roles and responsibilities that event producers must consider, in addition to examining the most common relationships that exist both internally and externally.  Finally, we will consider legal issues and risk management notions of event management.

1:45pm- 3:00pm - Sponsorship Development Panel  - Heather Wood, Kernersville,  Mary Faucette, Burlington,  Wes Tilghman,  Chapel Hill, Jasia Stevenson and   Jennifer Hance, Greensboro
Are you interested in building an effective sponsorship program?  Learn how to develop and maintain a marketing plan targeting sponsorships to meet or exceed goals and objectives. Join professionals from Kernersville, Greensboro, Chapel Hill and Burlington Parks and Recreation as they discuss their plans and their results. Discussion will cover sponsorships, partnerships, cost-recovery, working with representatives and facility naming rights.

 

3:15pm- 4:45pm - Special Events Swapshop (Not a CEU Session)

A facilitated discussion on the challenges, success and innovative solutions that special events professionals in our field are facing on a daily basis.