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2016 Marketing Summit
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2016 Marketing Summit

Join Non-Profit and Parks & Recreation professionals from around North Carolina to discuss the latest trends and best practices in marketing. Speakers from various industries and backgrounds will help attendees identify their audience and the proper tools needed to engage them effectively.

When: 5/6/16
9am - 4pm
Where: The Frontier - Research Triangle Park
800 Park Offices Dr
Triangle, North Carolina  27709
United States
Contact: NCRPA

Online registration is closed.
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Join NCRPA and friends on May 6th at the Frontier in Research Triangle Park for the second NCRPA Marketing Summit. Sessions will focus on defining marketing for your organization, defining success in marketing, media/marketing plans, basics of social, social best practices and social implementation.  Sessions will address a variety of topics including: Marketing on a Budget, Graphic Design for Non-Designers, Effective Email Marketing, Internal Communications: Employee Brand Advocacy, Analytics, Working with News Organizations, and More! Participants will also discuss examples of successful implementation here in NC and around the country. NCRPA Member Cost: $55.00  Refund Policy   .4 CEUS - Must attend entire workshop. 

9am-10am: Registration/Networking
Enjoy coffee and some light snacks while you network with fellow professionals and meet with sponsors.
We might even have a fun icebreaker to help you meet your peers!

10am-10:45am: Working with News Media: How to Pitch a Story
Amy Blalock, Senior Public Affairs Specialist @ City of Durham
Have you ever had a big news story that you wanted to get out but did not know where to begin. Or perhaps you sent a news release, called or emailed a reporter about something big going on and he/she yawned, never replied, or was even rude. Where did you go wrong? Most of us are not journalists by trade so it's hard to figure out why one story gets told versus another. During the Working with News Media: How to Pitch a Story session, you will learn how to get a positive response from the media and get your stories told.

15min break-

11am-11:45am: Employee Brand Advocacy
Jen Newmeyer, Digital Media Manager @ The Food Bank of Central and Eastern North Carolina
Learn how to leverage your social media channels to create brand advocates, both internally and externally, and empower them to promote awareness for your brand—events, news, community partnerships, and more! Jen Newmeyer, Digital Media Manager at The Food Bank of Central and Eastern North Carolina, will share how her team successfully manages the Food Bank’s Social Media Ambassador program across Central and Eastern North Carolina. In this session you will learn actionable steps to start an advocacy program; select the “right” ambassadors, and receive ideas and tools to keep ambassadors engaged.

-15min break-

12pm-1pm: Lunch Keynote –10 New Things in Social Media:
Martin Brossman & Karen Tiede; Social Media Trainers @ North Carolina State University
Social media trainers Martin Brossman and Karen Tiede will discuss the newest trends and changes happening in social media. Martin and Karen are highly effective trainers with diverse experience in social media management. As instructors of North Carolina State University’s Certificate and Social Media Management program and as social media consultants they have the opportunity to work with a diverse client base that helps them understand the complexities of the ever-changing field of social media. This lunch session will discuss ten new things happening in the field of social media that you need to know.

The session will be followed by an interactive exercise led by the Marketing Summit planning team.

-15min break-

1:15pm-2pm: Graphic Design for Non-Designers
Allison Marsh, Marketing Specialist @ Raleigh Parks, Recreation & Cultural Resources and Leslie Byrd, Graphic Designer
No design experience, no problem! Learn some simple tips, tricks and best practices to help ensure your fliers, posters and communications materials are clearly representing your brand.

-15min break-

2:15pm-3pm: No Money, No Problems (Effective Marketing on the Cheap)
Madeleine Carey & Jennifer Hance, Marketing Team @ Greensboro Parks and Recreation
Working with limited marketing funds? Don’t have a full time marketing employee? Learn how the Greensboro Parks and Recreation Marketing Team is filling marketing gaps in the absence of a full time marketing employee. Borrow their tools for engaging staff, working with media, and pooling resources to successfully reach your community.

-15min break-

3:15pm- 4pm: Email Marketing
Cara McLeod, Marketing Coordinator @ Raleigh Parks, Recreation & Cultural Resources
Email marketing is not dead! This effective tool can be used to increase registration, connect with your community and share vital information about facilities and programs. Effective email marketing campaigns can increase participation and revenue, bad email marketing can result in having unsubscribe

Connect with peers and recap all the great things you learned!


Remember to follow us on social media @NCRPA and use the hashtag #NCRecre8!


-schedule is subject to change-