As parks and recreation professionals we are asked to fill many roles and be ready to change to better serve our communities at a moment’s notice. When it comes to marketing our parks, programs and events the scope of responsibilities can vary greatly. Sometimes our marketing and social media is coordinated by a dedicated marketing team, sometimes it’s a department director and other times it might be a programmer. If you are managing your departments’ social you have a variety of things to think about; when to post, what to post, and sometimes even how to post. Often these questions can be answered by asking our peers, reading various blogs and reviewing what industry leaders are doing. At NCRPA I use Buffer to help me manage and coordinate our social content. (Buffer is an app that helps you manage and monitor social media accounts.) In addition to being one of my favorite media management tools, Buffer does a good job of sharing research and tips on how to be a more proficient social media manager in an ever changing landscape. To get you started, check out this great blog and infographic from Buffer on posting frequency. https://blog.bufferapp.com/how-often-post-social-media
Don’t forget that if you are looking to take your marketing and social media to the next level you can join NCRPA at the 2015 Marketing Summit on April 14th in Durham, NC. http://www.ncrpa.net/event/Marketing
Stay tuned to the NC’Recre8’er blog all this month and April for more tips and tricks for marketing as parks and recreation professionals!