Welcome to 2015, the gyms are packed full of people who want to obtain their new year’s resolution of losing weight, becoming fit and most importantly living healthier. So, as a recreation professional, you already supply a weight room or workout area for the public, along with miles and miles of greenways, running and walking tracks, that will hopefully get used just as much in January when our resolutionaires, (yes, I made that word up), are putting in the work, as it does in June and July when those resolutions hopefully are still intact. However, what can we do to help our communities eat healthier as well? Maybe it’s our turn to take a stab at helping the citizens we serve not only reach their fitness goals but also empower them to be healthy in their food choices!
So, I have the perfect idea for you!
Let’s take all of the junk food out of our concession stands at all of our recreation centers and parks, most importantly our vending machines and stock pile them with all healthy foods and drinks.
Um...that's expensive, and what if everyone doesn’t eat it? We might lose money and the bosses don’t like losing money!
But if we go 100% healthy, everyone will have no choice but to drink our water and buy our healthy snacks!
Oh, wait, we decided already that not everyone wants those healthy things.
I know! What if we keep items like hotdogs and hamburgers, but offer them along with healthier options and healthier sides/snacks? This way we are not completely preventing our customers from the things that they want, hopefully in moderation!
So it’s settled then, we add healthy items to sell to those who are already health conscious, we eliminate the unhealthy items that don’t sell, keep traditional items like hotdogs and hamburgers and continue to turn a great profit on all of the items.
So clap along if you feel like creating a HEALTHIER community in which you work in!
TEN QUICK STEPS TO OFFERING MORE HEALTHY OPTIONS
1. Find out what items like traditional items like hot-dogs and hamburgers you community likes and keep them.
2. Find out what you sell the least and kick it
3. Offer free samples during big events to expose your community to healthier options!
4. Offer mutable fruit options, items you can freeze have added value!
5. Try offering Fruit Smoothies – you can use the frozen fruit
a) Yeah, I just saved you some money there too!
6. Offer nutrition facts about the health and the non-healthy items
a) You might inspire someone to change
b) But don't expect to change everyone and don't push them to change
7. Develop a marketing plan
a) Design signage that will appeal to your healthy eaters, leave it up!
8. Partner with others in your area that promote a healthy lifestyle for discounted goods or incentives.
a) Local Farms, athletic stores, Health Stores etc...
9. Search for a grants and funding that may help you fund some of the transition
10. Be healthy yourself, because the more motivation you have, the more motivation you’ll have to inspire change in others!